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Aileen Calderon
Executive Creative Director/Writer
2 years. 25 teams. 300 people. That's what it took to execute Babbel's first rebrand in over 8 years. I helped lead the 6 person global team that created the strategy, collaborated with the design agency, wrangled the executives, and hit restart a few painful times before finally launching a redesigned Babbel online, in ads, on social media and in the product These are examples from the brand book.