I’m an Executive Creative Director with experience in both brand building and performance marketing. At Babbel I created the company’s first-ever internal creative department with design, video and copywriting capabilities for channels like TV, paid social, digital and CRM. In four years my team helped increase the company’s revenue from $30MM to over $150MM. And by the end of 2024, Babbel’s aided brand awareness had increased to 76%. At Babbel I’ve been able to do what I love most - mentor creatives, bring together global departments and make smart, interesting work with good people. And ultimately, that’s what it’s all about. The people. Happy people make great work and great work makes for happy people - and profitable companies.
Experience
Executive Creative Director Babbel
2020-Present
Group Creative Director Wunderman Thompson/POSSIBLE
2019-2020
Creative Director StrawberryFrog
2018-2019
Creative Director R/GA
2016-2017
Group Creative Director 360i
2015 – 2016
Creative Director kbs+
2012 – 2015
Associate Creative Director kbs+
2010 – 2012
Senior Copywriter Dotglu
2007 – 2010
Copywriter Digitas
2004 – 2007
Project Manager Bose Corporation
2003 – 2004
Account Executive Allen & Gerritsen
2000 – 2003
Brands
Babbel, SunTrust Bank, Lennox Air Conditioners, BMW, Volkswagen, Mercedes, Volvo, Harman Audio, Bose, Absolut, Malibu Rum, Kahlua, Toyota, American Express, The New York Times, AOL, HomeGoods, Women's Sports Foundation, Shaws Supermarkets, Honey Dew Donuts, Simon Malls, Cambridge Technology Partners, Engage Technologies, Bloomberg Law
Awards
2024 Gold German Brand Awards
2019 Silver Midas Award
2016 Bronze Effie
2015 One Show Finalist
2015 Shorty Award Finalist
2015 IAB MIXX Awards Bronze
2014 One Show Interactive Silver
2014 Shorty Award Finalist
2013 One Show Automobile Advertising of the Year Interactive Finalist
2013 One Show Interactive Finalist
2012 Bronze Clio
2012 The FWA - Site of the Day
2011 New York Festivals Merit
2010 One Show Interactive Merit
2010 Gold Addy
2010 Caples Silver
2010 IAC Outstanding Online Video
2010 IAC Best Automobile Rich Media Online Campaign
2010 IAC Outstanding Integrated Ad Campaign
2009 Web Awards