/
1
2
3
4
5
6
7
·
·
·
·
·
·
·
Aileen Calderon
Executive Creative Director/Writer
The first-ever 2 Series was inspired by the legendary 1970s BMW 2002. The campaign launched with TV and print that highlighted the car's legendary heritage. Billboards and direct mail then gave the newest Ultimate Driving Machine™ a proper introduction.